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Agent Partnership

1. Who Is Afrikan Accent Adventures?

Afrikan Accent Adventures is an award-winning, Nairobi-based destination management company (DMC) and tour operator, crafting tailor-made safaris across East Africa since 2015. Headquartered at Venus Complex on the Northern Bypass in Nairobi, Kenya, we design and operate journeys throughout Kenya, Tanzania, Uganda, Rwanda and Zanzibar — from the Great Migration river crossings of the Masai Mara to gorilla trekking in Bwindi and Volcanoes, and beach finales on the Indian Ocean coast.

We are not an aggregator booking lodges from a thousand miles away. Our specialists were born and raised on these plains. Every itinerary is designed in-house by East Africans — never outsourced — drawing on personal, on-the-ground relationships with the region’s finest camps, guides, private conservancies and airlines.

At a Glance

FactDetail
Founded2015 — 10+ years of local expertise; 500+ bespoke journeys crafted
HeadquartersVenus Complex, Northern Bypass, Nairobi, Kenya
DestinationsKenya · Tanzania · Uganda · Rwanda · Zanzibar & the Kenyan coast
SpecialitiesTailor-made luxury & mid-range safaris, flying safaris, Great Migration, gorilla trekking, family & malaria-free safaris, honeymoons, photographic safaris, cultural & eco safaris, day trips, groups & MICE
Licensing & membershipsTRA (Tourism Regulatory Authority) licensed · KATO member · African Tourism Board member · Partnerships with KWS and AMREF (Flying Doctors)
RecognitionTripadvisor Travellers’ Choice 2025 & 2026 · 5/5 on SafariBookings · 4.9/5 on Tripadvisor · Featured by Safari Insider
Fleet & operationsOwn fleet of custom 4×4 Land Cruisers (including open-sided photographic vehicles), overland vehicles and safari minibuses, driven by multilingual, professionally trained driver-guides
PaymentsSecure card payments (Pesapal), bank transfer, PayPal and M-Pesa

What We Stand For:-

  • Authenticity — We share our home, not just sell safaris. Guests travel with people who know the guide personally, know the camp by name, and time the river crossing to the day.
  • Bespoke design — No cookie-cutter packages. Every itinerary is built around the traveller’s pace, interests, occasion and budget, and refined until it is exactly right.
  • Conservation — A portion of every booking supports community and wildlife conservation. We partner with conservancies and local communities so that travel protects what guests come to see.
  • Safety & reliability — Ground support across four countries, 24/7 in-travel assistance, vetted suppliers, and emergency evacuation cover arrangements through our AMREF partnership.

Why Partner With Us?

Leading international safari brands succeed on the strength of their ground partners. As your East African DMC, Afrikan Accent Adventures gives you the local depth of a specialist with the professionalism, documentation and commercial terms of an international operator.

The Commercial Case

  • Competitive commissions: Earn on every component of the safaris we curate — accommodation, road and air transfers, park and conservancy fees, gorilla permits, activities and extensions — not just on the lodge bed.
  • Net-rate contracting: Confidential net rates for tour operators and wholesalers who prefer to mark up rather than take commission.
  • Tiered growth: Volume-based tiers reward loyal partners: the more you book, the higher your earning level (see Section 4).
  • Rate access: Long-standing supplier relationships give us preferential rates, allocations and last-minute availability at sought-after camps — pricing you can win with.
  • Zero cost of entry: No joining fee, no minimum volumes to get started, and no cost to remain a registered partner.

The Product Case

  • Four countries, one team: One accountable partner for Kenya, Tanzania, Uganda, Rwanda and Zanzibar — multi-country itineraries under a single contract, quote and invoice.
  • White-label service: Your clients deal with your brand; we operate quietly and expertly in the background. White-label itineraries and unbranded documentation available.
  • Owned operations: Custom-built 4×4 Land Cruisers, professional multilingual driver-guides, and a standard of vehicle quality we publish and enforce.
  • Deep specialisation: Great Migration timing, gorilla permit sourcing, malaria-free family routings, honeymoon and photographic specialisms — expertise your clients will notice.

The Service Case

  • Dedicated partner manager: Every partner is assigned a named safari specialist — a real person, not a call centre — who learns your clientele and answers within 24 hours.
  • Rapid quoting: Detailed, personalised proposals with imagery, maps and transparent pricing, delivered fast enough to keep your client warm.
  • In-travel support: Meet-and-greet on arrival, 24/7 emergency line, proactive monitoring of every departure, and immediate on-the-ground problem-solving.
  • Reputation security: Verified 5/5 SafariBookings rating and Tripadvisor Travellers’ Choice status protect your reputation when you recommend us.

Partnership Models

We offer four partnership models. Select the one that matches your business on the application form — or combine models where appropriate.

ModelBest ForHow You Earn
A. Retail Travel AgentTravel agencies and independent travel advisors selling to their own clients at our published/retail pricingCommission on the total land arrangement value, paid per booking
B. Tour Operator / WholesalerOutbound tour operators, OTAs and wholesalers packaging East Africa under their own brandConfidential net (STO) rates — you set your own margin
C. Affiliate PartnerBloggers, content creators, travel websites and communities who refer traffic rather than manage bookingsReferral commission on completed bookings generated by your tracked link or code
D. Referral AmbassadorPast guests, hospitality professionals and individuals who introduce clients informallyFixed referral reward or percentage per converted booking

Corporate, MICE and special-event partnerships (incentive groups, conferences, weddings and film/photography productions) are quoted and contracted on a project basis. Indicate interest on the application form.

4. Commission & Earnings Structure

Exact commission levels and net rates are confidential and confirmed in your Partner Agreement. The framework below shows how earnings are structured.

TierAnnual Booking VolumeIndicative Commission*Additional Benefits
BronzeNew partners / first bookingsBase rateFull partner toolkit & dedicated specialist
SilverConsistent quarterly bookingsBase + upliftPriority quoting; FAM trip eligibility
GoldHigh-volume annual productionTop tierAnnual FAM trip; co-marketing budget; allocations on request

*Commission is calculated on the land arrangement value excluding third-party items where suppliers cap remuneration (e.g., scheduled international flights, gorilla/chimpanzee permits, government park fees and taxes), which are passed through at cost or at a reduced rate — always itemised transparently on your quote.

Earnings Rules

  • Commission applies to all components we contract and operate: accommodation, ground transport, internal flights, transfers, activities and excursions.
  • Commission is earned when the booking is fully paid and travelled (or fully paid and non-refundable, whichever comes first).
  • Commission is payable in USD by bank transfer, PayPal or M-Pesa within 30 days of client travel completion, against your invoice or our self-billing statement.
  • If a client cancels, commission applies only to any cancellation charges actually retained, at the same percentage.
  • Discounted, promotional or last-minute rates may carry adjusted commission, always disclosed at quote stage — no surprises after confirmation.
  • Repeat clients you introduce remain credited to you for all future bookings, provided your agency remains their booking channel.

How the Partnership Works: Booking Journey

  1. Enquire. You send your client brief — dates, party size, interests, budget band, special occasions — by email, WhatsApp or our partner enquiry form. The more detail, the better the first proposal.
  2. Receive your proposal. Your dedicated specialist responds within 24 hours with a tailor-made proposal: day-by-day itinerary, handpicked camps, imagery, and transparent pricing showing your commission or net rate.
  3. Refine together. We revise the itinerary with you as many times as needed — camps, pacing, routing, upgrades — until it is exactly right for your client. There is no obligation at this stage.
  4. Confirm with deposit. A deposit (typically 30%, or as specified where permits and peak-season space require more) secures all services. We confirm every element in writing with supplier confirmations available on request.
  5. Final payment. Balance is due 60 days before travel (or per the quote for peak dates). We accept card, bank transfer, PayPal and M-Pesa; your clients can also pay us directly while your commission is protected.
  6. Pre-travel documentation. Clients receive a full travel pack: final itinerary, vouchers, packing and health guidance, emergency contacts and our 24/7 line. You receive a copy of everything.
  7. We deliver on the ground. Meet-and-greet on arrival, quality-checked vehicles and guides, proactive monitoring throughout, and immediate resolution of any on-ground issue — with you kept informed.
  8. Follow-up & payment. Post-travel, we share guest feedback with you, settle your commission within 30 days, and log the client to your account for future credit.

6. Partner Support, Tools & Resources

Sales & Marketing Toolkit

  • White-label and co-branded itineraries, brochures and flyers (PDF and editable formats).
  • Royalty-free image and video library of our destinations, camps and vehicles for your website and social media.
  • Ready-made sample itineraries with lead-in pricing for the most-requested routes (Masai Mara, Amboseli, Migration, gorillas, Kenya + Zanzibar combinations).
  • Seasonal deal sheets: early-bird offers, special offers, last-minute space and set-departure group seats you can resell.
  • Content support for blogs, newsletters and campaigns — written by people who actually live here.

Training & Familiarisation

  • Destination training webinars: parks and conservancies, seasonality, Great Migration timing, permits, and how to qualify a safari client.
  • FAM (familiarisation) trips at heavily reduced partner rates for Silver and Gold partners, subject to availability and season.
  • On-request product updates when new camps open or routes change.

Operational Support

  • Named partner manager with direct email and WhatsApp access.
  • 24-hour quote turnaround target on standard itineraries.
  • 24/7 emergency contact for clients in travel.
  • Assistance with visas guidance, health requirements, flight routings and travel insurance information for your clients.

7. Partner Eligibility & Responsibilities

Who Can Apply

  • Registered travel agencies, tour operators and OTAs (business registration or license required).
  • Independent travel advisors affiliated with a host agency or holding relevant professional accreditation (e.g., IATA/TIDS, CLIA, ASTA, ABTA, or national equivalent).
  • Established travel content platforms, clubs and communities (affiliate model).
  • Individuals with genuine client networks (referral model) — subject to review.

Partner Responsibilities

  • Represent our product accurately, using current rates, itineraries and imagery we supply; do not advertise unapproved discounts or guarantees (e.g., specific wildlife sightings).
  • Collect and relay accurate client information — full passport names, dietary needs, mobility considerations, children’s ages — at confirmation.
  • Communicate our booking terms (deposits, balance deadlines, cancellation scale, insurance recommendation) to clients before confirmation.
  • Advise clients to hold comprehensive travel insurance including medical evacuation cover.
  • Remit client payments in full and on time where you collect on our behalf.
  • Keep confidential all net rates, commission levels and commercial terms.
  • Comply with consumer-protection, data-protection and marketing law applicable in your market.

Our Responsibilities to You

  • Honour quoted rates and commissions for the validity period stated on each quote.
  • Never approach your clients directly for future direct bookings; the client relationship is yours.
  • Protect your client data under our privacy policy and use it only to operate the booking.
  • Tell you promptly of anything affecting a booking — supplier changes, park fee revisions, schedule changes — with solutions, not just problems.

8. Payments, Cancellations & Key Terms

Full terms are set out in the Partner Agreement and on each quotation. The headline framework:

ItemStandard Terms
Deposit30% of the total (100% for gorilla/chimp permits, scheduled flights and certain peak-season camps) to confirm services
BalanceDue 60 days before arrival; bookings inside 60 days require full payment at confirmation
Currencies & methodsUSD (primary); card via Pesapal, bank transfer, PayPal, M-Pesa
Cancellation scale (indicative)61+ days before arrival: deposit forfeited or held as credit where suppliers allow 60–31 days: 50% of total 30–15 days: 75% of total 14 days or fewer / no-show: 100% Permits, flights and some camps are non-refundable at all times
AmendmentsFree minor amendments where suppliers permit; date or camp changes re-quoted at prevailing rates
Children & familiesChild rates, family suites and malaria-free routings available; camp-specific age policies advised at quote stage
Force majeureHandled per supplier terms; we negotiate credits and postponements on your client’s behalf
InsuranceMandatory recommendation: comprehensive cover including medical evacuation (our AMREF partnership supports in-country evacuation response)
LiabilityWe act with full duty of care as ground operator; liability terms per the Partner Agreement and our published Terms & Conditions

9. Code of Conduct & Brand Guidelines

  • Use only the current logo files and brand assets we provide; do not alter colours, proportions or wording.
  • Do not bid on our brand name in paid search or register domains/social handles containing “Afrikan Accent Adventures” without written consent.
  • All advertised pricing must be achievable; “from” prices must reflect a real, bookable departure.
  • Wildlife and community content must reflect responsible-tourism standards: no staged animal interactions, no imagery that undermines the dignity of local communities.
  • Sustainability claims about our safaris must match what we actually operate; ask us before publishing.
  • Either party may end the partnership with 30 days’ written notice; confirmed bookings are honoured to completion with commissions protected.

10. The Application Process

  1. Step 1 — Apply. Complete the Agent Partnership Application Form (Section 11) and sign the Partner Declaration (Section 12).
  2. Step 2 — Submit. Email the form with supporting documents to jambo@afrikanaccentadventures.com with the subject line “Agent Partnership Application — [Your Company Name]”.
  3. Step 3 — Review. We review applications within 5 working days and may schedule a short introductory video call.
  4. Step 4 — Onboard. Approved partners receive the Partner Agreement confirming commission tier or net rates, plus onboarding: your named specialist, the marketing toolkit, and rate sheets.
  5. Step 5 — Sell. Send your first enquiry — and start earning.

Documents to Attach

  • Certificate of business registration / incorporation (companies) or professional accreditation (independent advisors).
  • Travel trade license where required in your jurisdiction (e.g., IATA/TIDS number).
  • Company profile or website/social links.
  • For affiliates: audience/traffic overview of your platform.

11. Agent Partnership Application Form

Please complete all applicable sections in BLOCK CAPITALS or electronically. Fields marked * are required.

Section A — Business Details

Legal / registered business name * 
Trading name (if different) 
Business type * (agency / tour operator / OTA / independent advisor / affiliate / referral) 
Year established * 
Registration / license number * 
IATA / TIDS / CLIA / other accreditation 
Country of registration * 
Physical address * 
Website 
Social media handles 
Number of staff / advisors 

Section B — Primary Contact

Full name * 
Job title * 
Email address * 
Phone / WhatsApp (with country code) * 
Preferred contact method & time zone 
Accounts / finance contact (name & email) 

Section C — Your Business Profile

Main source markets (countries your clients come from) * 
Client profile (luxury / mid-range / budget / family / honeymoon / groups / corporate) 
Do you currently sell Africa?  ☐ Yes   ☐ No — if yes, which destinations? 
Estimated East Africa passengers per year 
Average booking value (USD) 
How did you hear about Afrikan Accent Adventures? 
Current East Africa suppliers (optional) 

Section D — Partnership Preferences

Tick all that apply:

☐  A. Retail Travel Agent (commission)☐  B. Tour Operator / Wholesaler (net rates)
☐  C. Affiliate Partner (tracked referrals)☐  D. Referral Ambassador
☐  Corporate / MICE / Groups interest☐  White-label documentation required
☐  Interested in FAM trips☐  Interested in co-marketing / content

Products of interest (tick):

☐ Kenya safaris☐ Tanzania & Zanzibar☐ Uganda / Rwanda gorillas
☐ Great Migration☐ Flying / luxury safaris☐ Family & malaria-free
☐ Honeymoons☐ Photographic safaris☐ Beach add-ons
☐ Day trips & city tours☐ Set departures / groups☐ MICE & events

Section E — Payments & Compliance

Preferred commission payment method (bank transfer / PayPal / M-Pesa) 
Beneficiary name & bank details (may be supplied at onboarding) 
Tax / VAT registration number (if applicable) 
Do you hold professional indemnity / liability insurance?  ☐ Yes  ☐ No 
Attachments enclosed (list) 
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